Hometown Hero Banner Program

Shady Lane, Inc. Hometown Hero Banner Program

About the Program

The Shady Lane, Inc. Hometown Hero Banner Program provides the opportunity for the community to recognize and honor Manitowoc residents and their immediate family members who have served, or are currently serving, in the United States Armed Forces. The Hometown Hero banners will be displayed from Manitowoc Public Utilities-owned poles and streetlight poles and will contribute to the City’s quality of life while also promoting civic pride. In order to allow for a coordinated and consistent program, Shady Lane, Inc. has established the following policy and guidelines for the Hometown Hero Banner Program.

Eligibility

  1. Active, retired, or honorably discharged members of the five United States Armed Forces service branches (Army, Marine Corps, Coast Guard, Navy, and Air Force)
  2. A current Manitowoc County Resident OR an immediate family member of a current resident (spouse, parent, sibling, child or child-in-law, or grandchild)
  3. Proof of eligibility will be required before an application is considered complete
    1. Proof of residency (i.e. copy of utility bill or driver’s license) of the nominee or applicant who is the immediate family member of the nominee
    2. Verification of active duty dates (i.e. copy of military orders or military ID)
    3. Honorable discharge or retirement papers with SSN redacted
    4. High-Resolution digital image (minimum 300 dpi) in jpeg format or 5 x 7 photograph of honoree in official uniform (with no objects). Original photos will be returned.

Banner Locations

  1. Shady Lane, Inc. has designated the use of utility and/or light poles along S. 24th Street, S. 23rd Street, Dewey Street, S. 9th Street, and Jaycee Drive for this program.
  2. Available space is determined on a first-come, first-served basis among qualified applicants. If number of qualified applicants exceeds the number of banner spaces, they will be rolled into the following year for placement or additional banner trail space will be considered.
  3. All banner locations shall be determined solely by Shady Lane, Inc.

Display Period

  1. The banners will be displayed for a two-year period; possibly longer or shorter, depending on how they weather.
  2. At the end of the display period, the Banner Program coordinator will contact the family and/or applicant to offer them the banner; all unclaimed banners within 60 days of notification will be destroyed.

Public Sponsors and Donations

  1. Hometown Hero streetlight banners are funded through private donations and/or sponsorships.
  2. All payments will be made payable to Shady Lane, Inc. and deposited into the Hometown Hero Banner Program account. This Custodial Fund will be administered by the Shady Lane, Inc. Treasurer/Financial Director for the sole purpose of the Hometown Hero Banner Program and may not be used for Shady Lane, Inc.’s own operations.
  3. Banners may be sponsored by individuals or organizations. Sponsors would receive a letter from Shady Lane, Inc. acknowledging their donation at the time full payment is received. In addition, they would also receive a certificate commemorating their sponsorship at the time of the banner installation.
  4. The cost of each banner is $325.00 and is subject to change based on increased or decreased cost to Shady Lane, Inc.

Procedures

  1. The Hometown Hero banner application may be obtained from Shady Lane, Inc.’s website at www.ShadyLaneInc.com/banner or you may contact Shady Lane, Inc. to have one emailed to you by sending an email to banner@shadylaneinc.com.
  2. Applications are accepted on a year-round basis and every effort will be made to have banners installed once a year. However, this is at the sole discretion of Shady Lane, Inc. and is based on the availability of volunteers, resources, and volunteer scheduling for installation and removal.
  3. A waiting list shall be established based on the date a complete application is received by Shady Lane, Inc.’s Hometown Banner Program coordinator. In order for an application to be considered complete, all supporting documentation must be received and verified by Shady Lane, Inc. and full payment for the banner must be received.
  4. Applicants will be notified by Shady Lane, Inc.’s Hometown Banner Program coordinator once an installation date has been determined.
  5. At the end of the banner display period, the coordinator will contact the family and/or applicant to offer them the banner; all unclaimed banners within 60 days of notification will be destroyed.

Waiver and Limitations

  1. Shady Lane, Inc. is not responsible for replacing banners that are stolen, damaged, or destroyed due to age, vandalism, and/or acts of nature including high winds.
  2. Any loss or damage to an installed banner with be handled at the discretion of Shady Lane, Inc.
  3. Shady Lane, Inc. reserves the right to not install a banner if the requirements of this banner program are not met.
  4. Shady Lane, Inc. reserves the irrevocable right to use the photograph/image/likeness in all forms and manner, and edit, use, reproduce, exhibit and distribute this photograph in whole or in part, in any manner and media now known or hereinafter invented, including, but not limited to, print, publications, the Shady Lane, Inc. website, banners, and social media, in perpetuity throughout the world, in support of and/or to promote Shady Lane, Inc.’s programs, services and mission, and for archival purposes.

Inclusions

$325 includes banner, brackets, installation, and artwork design.

Submit Banner Application

Price: $325.00

Customized military street banners are funded through private donations. Banners may be sponsored by individuals or organizations. The cost of each banner is $325.00 (including installation and removal). Please complete the Sponsor Information included on the application. The Banner Program coordinator will follow up for full payment at the time of the application acceptance. A certificate commemorating your sponsorship will be sent at the time of the banner installation.

Minimum Price: $325.00